Voden.rs je već imao funkcionalnu prodavnicu, ali je želeo više: brže, modernije iskustvo i skalabilnu osnovu za regionalno širenje. Naš posao nije bio da popravimo ono što je pokvareno, već da unapredimo ono što je radilo.
Industrija
Pružena usluga
Veb dizajn, razvoj, WooCommerce
Vremenski okvir
Dve faze (2024–2025)
Tim
Voden.rs je već imao stabilan, funkcionalan e-commerce veb-sajt kada nam se njihov tim obratio. Tražili su moderniji izgled, brže vreme učitavanja, jednostavniju navigaciju i skalabilnu osnovu za širenje na regionalna tržišta. Kroz strateški redizajn, UX poboljšanja i optimizaciju performansi, pomogli smo Vodenu da ostvari povećanje prodaje od 70% u roku od samo nekoliko nedelja nakon ponovnog lansiranja.
Iako je sajt tehnički bio funkcionalan, nekoliko ograničenja ga je kočilo i bilo ih je potrebno rešiti kako bi se poboljšalo korisničko iskustvo i podstakli merljivi poslovni rezultati.
Ključni izazovi:
– Više od 40 dodataka (plugins) koji su opterećivali performanse i komplikovali održavanje
– PageSpeed rezultati niski čak do 16 na mobilnim uređajima i 69 na desktopu
– Nedosledne komponente dizajna i ograničena fleksibilnost u prikazu proizvoda
– Nedostatak infrastrukture za lako skaliranje na regionalne domene
Počeli smo sa kompletnom revizijom sajta i planom redizajna u Figmi koji je obuhvatio svaki ključni šablon.
Početna stranica, stranice kategorija, stranice proizvoda i blog su ponovo izgrađeni kako bi se kreiralo moderno, dosledno iskustvo.
Varijacije proizvoda, uključujući boju i količinu, kreirane su po meri bez oslanjanja na spoljne dodatke.
Dodati su fiksirano dugme za dodavanje u korpu, bočna korpa, tabele za poređenje, kartice sa video uputstvima za instalaciju, pop-up prozori i rasporedi prilagođeni prvenstveno mobilnim uređajima.
Kreiran je vizuelni sistem koji je repliciran na veb-sajtove za HR, BA, MK i ME tržišta.
Uklonjeni su nekorišćeni dodaci, a brzina učitavanja je značajno optimizovana.
Ovo nije bio samo redizajn. Bila je to strateška transformacija. Voden.rs sada pruža brže, intuitivnije iskustvo koje podstiče konverzije i omogućava širenje, uz skalabilnu, modernu infrastrukturu pozicioniranu za održivi digitalni rast.
Luka co-founded Santos Digital with Milan one year after completing his studies, following several roles at web development agencies where he built his foundation in WordPress, project delivery and client work.
Having worked across nearly every role inside Santos Digital, he now focuses on technical direction, team leadership, sales and agency growth. He combines a strong understanding of business goals with practical technical solutions, helping the team deliver projects that are clear, scalable and built around what clients actually need.
Sandra Novaković akka Naka is a multidisciplinary UX/UI Designer with a background in graphic design and a passion for creating thoughtful digital experiences. She began her career while still studying, starting as a graphic designer before discovering her interest in UX/UI and product design. In 2018, she expanded her focus into digital products and has continued building her expertise ever since.
She met Luka early in her career and joined him and Milan from the very beginning in building Santos Digital. Since then, she has designed websites, digital platforms, mobile applications, branding, and visual identity systems, working across a wide range of industries and helping businesses turn ideas into intuitive, user-focused products.
Stevan is a WordPress Developer with over eight years of experience building corporate websites, landing pages, WooCommerce stores, and custom business solutions. He specializes in developing custom WordPress themes and plugins, implementing advanced functionality with Advanced Custom Fields (ACF), and working with Elementor and Divi page builders. His focus is on creating fast, secure, and maintainable websites while collaborating closely with designers, SEO specialists, and project managers to deliver high-quality digital experiences.
Mihajlo is a web developer at Santos Digital, building and maintaining WordPress sites for clients across a wide range of industries. He’s typically involved from the initial build through integrations, fixes, and everything that follows launch.
He has a particular interest in the problems that don’t have an obvious off-the-shelf solution, the parts of a brief that call for something built rather than configured.
Aleksa is a Web Developer specializing in building modern, functional, and user-friendly websites and e-commerce solutions. His work combines clean development with a strong focus on performance, usability, and reliable implementation. With experience across WordPress, WooCommerce and Elementor Pro he handles projects from development and custom functionality to hosting, integrations, and launch. He enjoys turning designs and ideas into polished digital experiences that work seamlessly across devices.
Poverenje nam je ukazalo više od 90 kompanija iz različitih industrija
