Titan OCR bio je novi organizator trka, sa jasno definisanim projektnim zahtevima, utvrđenim vizuelnim identitetom i kratkim rokom do prve trke na Goču, ali bez prisustva na internetu.
Industrija
Pružena usluga
Web-dizajn, razvoj web-sajta, WordPress, Elementor
Rok za realizaciju
Dve faze (2024–2025)
Tim
Titan OCR je novoosnovani brend koji organizuje trke sa preprekama i trejl trke na planini Goč. Obratili su nam se sa jasnim zahtevima, definisanim smernicama vizuelnog identiteta i kratkim rokom do održavanja prve trke. Naš zadatak bio je da od početka izgradimo njihovo kompletno digitalno prisustvo, a zatim osvežimo dizajn novim vizuelnim elementima za predstojeće događaje.
Sve je moralo da bude izgrađeno od nule, u kratkom roku i na način koji omogućava jednostavno prilagođavanje vizuelnog identiteta za svaku narednu trku, bez potrebe da se sajt svaki put razvija iz početka.
Ključni izazovi:
– Nepostojanje postojećeg sajta ili digitalne infrastrukture
– Stroge smernice definisane knjigom standarda brenda
– Kratak rok do održavanja prve trke
– Potreba za podrškom budućim događajima i periodičnim osvežavanjima vizuelnog identiteta
Dizajnirali smo i razvili kompletan web-sajt koristeći WordPress i Elementor, sa jasno organizovanim informacijama o trci, registraciji, sponzorima, galeriji i kontaktu.
Vizuelni identitet sajta usklađen je sa knjigom standarda Titan OCR brenda za 2024. godinu. Dekorativni font koji je bio težak za čitanje zamenili smo tipografijom prilagođenom webu, uz očuvanje prepoznatljivog izgleda brenda.
Primenili smo nove boje, grafičke elemente i teksture iz kampanje na društvenim mrežama, a zatim dodali posebnu stranicu posvećenu OCR trci.
Strukturu i raspored elemenata osmislili smo tako da se sajt može jednostavno vizuelno prilagoditi svakoj narednoj trci, uz zadržavanje postojećeg sadržaja i funkcionalnosti.<br/>
Turizam se zasniva na iskustvima, a digitalni dizajn ima važnu ulogu u načinu na koji se ona predstavljaju. Kroz ovakve projekte Santos Digital pomogao je klijentima da objedine kreativnost, performanse i kvalitetno predstavljanje brenda, kako bi izgradili snažniju poziciju na konkurentnom tržištu.
Luka co-founded Santos Digital with Milan one year after completing his studies, following several roles at web development agencies where he built his foundation in WordPress, project delivery and client work.
Having worked across nearly every role inside Santos Digital, he now focuses on technical direction, team leadership, sales and agency growth. He combines a strong understanding of business goals with practical technical solutions, helping the team deliver projects that are clear, scalable and built around what clients actually need.
Sandra Novaković akka Naka is a multidisciplinary UX/UI Designer with a background in graphic design and a passion for creating thoughtful digital experiences. She began her career while still studying, starting as a graphic designer before discovering her interest in UX/UI and product design. In 2018, she expanded her focus into digital products and has continued building her expertise ever since.
She met Luka early in her career and joined him and Milan from the very beginning in building Santos Digital. Since then, she has designed websites, digital platforms, mobile applications, branding, and visual identity systems, working across a wide range of industries and helping businesses turn ideas into intuitive, user-focused products.
Stevan is a WordPress Developer with over eight years of experience building corporate websites, landing pages, WooCommerce stores, and custom business solutions. He specializes in developing custom WordPress themes and plugins, implementing advanced functionality with Advanced Custom Fields (ACF), and working with Elementor and Divi page builders. His focus is on creating fast, secure, and maintainable websites while collaborating closely with designers, SEO specialists, and project managers to deliver high-quality digital experiences.
Mihajlo is a web developer at Santos Digital, building and maintaining WordPress sites for clients across a wide range of industries. He’s typically involved from the initial build through integrations, fixes, and everything that follows launch.
He has a particular interest in the problems that don’t have an obvious off-the-shelf solution, the parts of a brief that call for something built rather than configured.
Milan is a Web Developer who enjoys building modern, reliable WordPress websites that are fast, user-friendly, and easy to maintain. He is passionate about turning ideas into clean, practical digital solutions.
Poverenje nam je ukazalo više od 90 kompanija iz različitih industrija
