Titan OCR je bio potpuno novi organizator trka sa jasnim projektnim zadatkom, definisanim knjigom grafičkih standarda i kratkim rokom pre prve trke na Goču, ali bez digitalnog prisustva.
Industrija
Pružena usluga
Web dizajn, razvoj, WordPress, Elementor
Vremenski okvir
Dve faze (2024–2025)
Tim
Titan OCR je novoosnovani brend fokusiran na organizaciju trka sa preprekama i trail trka na planini Goč. Obratili su nam se sa jasnim zahtevima, definisanim brend bukom i kratkim rokom za prvu trku. Bili smo odgovorni za lansiranje njihovog celokupnog digitalnog prisustva, a kasnije i za osvežavanje dizajna ažuriranim vizualima za predstojeće događaje.
Sve je moralo biti izgrađeno od nule, brzo i na način koji omogućava promenu vizuelnog identiteta za svaku novu trku bez ponovnog početka.
Ključni izazovi:
– Nepostojanje veb-sajta ili digitalne infrastrukture
– Stroge vizuelne smernice iz knjige grafičkih standarda
– Kratak vremenski rok pre prve trail trke
– Potreba za podrškom budućih događaja i periodičnim rebrendiranjem
Dizajnirali smo i razvili kompletan veb-sajt koristeći WordPress i Elementor, strukturiran oko informacija o trci, registracije, sponzora, galerije i kontakta.
Vizuelni identitet je pratio Titan OCR 2024 brend buk, pri čemu su fontovi prilagođeni vebu zamenili teško čitljiv dekorativni font.
Primenjene su nove boje, grafike i teksture iz društvene kampanje, i dodata je posebna stranica za OCR trku.
Raspored je dizajniran tako da se lako može vizuelno transformisati, omogućavajući da se svaka nova trka brzo rebrendira uz zadržavanje kontinuiteta sadržaja.
Turizam se vrti oko iskustava, a digitalni dizajn igra ključnu ulogu u njihovom oblikovanju. Kroz ove projekte, Santos Digital je spojio kreativnost, performanse i storytelling kako bi svakom brendu pružio jaču poziciju na konkurentnom tržištu.
Luka co-founded Santos Digital with Milan one year after completing his studies, following several roles at web development agencies where he built his foundation in WordPress, project delivery and client work.
Having worked across nearly every role inside Santos Digital, he now focuses on technical direction, team leadership, sales and agency growth. He combines a strong understanding of business goals with practical technical solutions, helping the team deliver projects that are clear, scalable and built around what clients actually need.
Sandra Novaković akka Naka is a multidisciplinary UX/UI Designer with a background in graphic design and a passion for creating thoughtful digital experiences. She began her career while still studying, starting as a graphic designer before discovering her interest in UX/UI and product design. In 2018, she expanded her focus into digital products and has continued building her expertise ever since.
She met Luka early in her career and joined him and Milan from the very beginning in building Santos Digital. Since then, she has designed websites, digital platforms, mobile applications, branding, and visual identity systems, working across a wide range of industries and helping businesses turn ideas into intuitive, user-focused products.
Stevan is a WordPress Developer with over eight years of experience building corporate websites, landing pages, WooCommerce stores, and custom business solutions. He specializes in developing custom WordPress themes and plugins, implementing advanced functionality with Advanced Custom Fields (ACF), and working with Elementor and Divi page builders. His focus is on creating fast, secure, and maintainable websites while collaborating closely with designers, SEO specialists, and project managers to deliver high-quality digital experiences.
Mihajlo is a web developer at Santos Digital, building and maintaining WordPress sites for clients across a wide range of industries. He’s typically involved from the initial build through integrations, fixes, and everything that follows launch.
He has a particular interest in the problems that don’t have an obvious off-the-shelf solution, the parts of a brief that call for something built rather than configured.
Milan is a Web Developer who enjoys building modern, reliable WordPress websites that are fast, user-friendly, and easy to maintain. He is passionate about turning ideas into clean, practical digital solutions.
Poverenje nam je ukazalo više od 90 kompanija iz različitih industrija
