Moderna veb iskustva za globalne turističke brendove

Četiri turistička brenda, jedan cilj: imerzivni veb-sajtovi visoke konverzije koji balansiraju emociju, jasnoću i performanse, inspirišući putnike da rezervišu.

Santos Digital Case Study - Globalni turistički brendovi

Industrija

Pružena usluga

Veb dizajn, razvoj, WordPress

Vremenski okvir

Više projekata

Tim

Milan Cekic Santos DigitalLuka Gutovic Santos DigitalSandra Novaković - UX/UI Designer | Santos DigitalStevan Djekic Santos DigitalAleksa Tomkovic Santos DigitalMilan Jakovljevic Santos DigitalNemanja Apostolov Santos Digital

Pozadina projekta

Turistička industrija zahteva veb-sajtove koji balansiraju emociju, jasnoću i performanse. U Santos Digital-u smo se udružili sa turističkim agencijama, safari operaterima, luksuznim kompanijama za upravljanje destinacijama i brendovima za iznajmljivanje kako bismo kreirali digitalna iskustva koja inspirišu putnike i podstiču konverzije. Ovde su predstavljeni Mango Travel, Matimba Safari, Tiernan Travel i Alamo City Rentals.

Izazov

Svaki projekat je došao sa posebnim identitetom, publikom i skupom očekivanja. Svakom je bila potrebna emocija i pripovedanje kako bi koegzistirali sa brzinom, strukturom i lakim svakodnevnim upravljanjem.

Ključni izazovi:

– Četiri brenda, svaki sa jedinstvenim identitetom i publikom
– Balansiranje emocionalnog dizajna vođenog pričom sa tehničkim performansama
– Strukturama bogatim sadržajem kojima se lako upravlja (ture, destinacije, kalendari)
– Snažna vidljivost u pretrazi i jednostavni upiti i rezervacije

Rešenje

01

Jasnoća, emocija, performanse

Sadržaj je strukturiran tako da korisnici brzo razumeju ko je organizacija, šta se nudi i kako da preduzmu sledeći korak.

02

Mango Travel

Čisti rasporedi, uravnotežena tipografija i ljudske slike od poverenja podržavaju poruku.

03

Matimba Safari

WordPress sa Elementorom i prilagođenim integracijama, omogućavajući timovima da ažuriraju i skaliraju bez tehničkih poteškoća.

04

Tiernan Travel

Potpuno responzivan kod koji se brzo učitava i lako održava, a koji besprekorno funkcioniše na bilo kom uređaju.

05

Alamo City Rentals

Čist, korisnički orijentisan veb-sajt za kratkoročno iznajmljivanje, fokusiran na lako pregledanje i rezervaciju.

Rezultati

  • Jači angažman korisnika i percepcija brenda
  • Primetan porast upita za rezervacije
  • Vidljivost na prvoj stranici Google-a (Mango Travel)
  • Skalabilne strukture sadržaja kojima se samostalno upravlja

Poslovni ishod

Turizam se vrti oko iskustava, a digitalni dizajn igra ključnu ulogu u njihovom oblikovanju. Kroz ove projekte, Santos Digital je spojio kreativnost, performanse i pripovedanje kako bi svakom brendu pružio jaču poziciju na konkurentnom tržištu.

Milan Cekic Santos Digital
CEO i Suosnivač

Milan co-founded Santos Digital with Luka after completing his master’s degree in Information Technology and gaining years of entrepreneurial experience through his family business.

Having been involved in business from an early stage, he developed a strong understanding of client relationships, negotiations, operations and long-term growth. Today, Milan focuses on sales, business development, client communication and the commercial direction of Santos Digital, helping agencies and brands turn digital ideas into structured, high-performing website projects.

Luka Gutovic Santos Digital
CEO i Suosnivač

Luka co-founded Santos Digital with Milan one year after completing his studies, following several roles at web development agencies where he built his foundation in WordPress, project delivery and client work.
Having worked across nearly every role inside Santos Digital, he now focuses on technical direction, team leadership, sales and agency growth. He combines a strong understanding of business goals with practical technical solutions, helping the team deliver projects that are clear, scalable and built around what clients actually need.

Sandra Novaković - UX/UI Designer | Santos Digital
Dizajner

Sandra Novaković akka Naka is a multidisciplinary UX/UI Designer with a background in graphic design and a passion for creating thoughtful digital experiences. She began her career while still studying, starting as a graphic designer before discovering her interest in UX/UI and product design. In 2018, she expanded her focus into digital products and has continued building her expertise ever since.

She met Luka early in her career and joined him and Milan from the very beginning in building Santos Digital. Since then, she has designed websites, digital platforms, mobile applications, branding, and visual identity systems, working across a wide range of industries and helping businesses turn ideas into intuitive, user-focused products.

Stevan Djekic Santos Digital
Veb programer

Stevan is a WordPress Developer with over eight years of experience building corporate websites, landing pages, WooCommerce stores, and custom business solutions. He specializes in developing custom WordPress themes and plugins, implementing advanced functionality with Advanced Custom Fields (ACF), and working with Elementor and Divi page builders. His focus is on creating fast, secure, and maintainable websites while collaborating closely with designers, SEO specialists, and project managers to deliver high-quality digital experiences.

Aleksa Tomkovic Santos Digital
Veb programer

Aleksa is a Web Developer specializing in building modern, functional, and user-friendly websites and e-commerce solutions. His work combines clean development with a strong focus on performance, usability, and reliable implementation. With experience across WordPress, WooCommerce and Elementor Pro he handles projects from development and custom functionality to hosting, integrations, and launch. He enjoys turning designs and ideas into polished digital experiences that work seamlessly across devices.

Milan Jakovljevic Santos Digital
Veb programer

Milan is a Web Developer who enjoys building modern, reliable WordPress websites that are fast, user-friendly, and easy to maintain. He is passionate about turning ideas into clean, practical digital solutions.

Nemanja Apostolov Santos Digital
Menadžer pozadinskih operacija, Menadžer projekta

For more than a year, Nemanja has been helping manage projects and support the day-to-day operations at Santos Digital. Working across project coordination, financial operations, and internal processes, he helps ensure projects move forward efficiently while keeping both the team and clients aligned.

Više projekata

70% veća prodaja
Strateški redizajn e-trgovine: +70% rasta prodaje za dva meseca i dizajn sistem koji sada pokreće četiri regionalna veb-sajta.
Lansiranje brenda u 2 faze
Kompletno lansiranje brenda pre prve trke, a zatim osvežavanje novim vizualima kampanje.

Poverenje nam je ukazalo više od 90 kompanija iz različitih industrija

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